Globalization is a phenomenon that is expanding day by day in all fields. Reputable universities have also accepted globalization and are rapidly moving towards it. In the globalization of higher education, appropriate structures must be created so that a university can interact with the world.عنوان: تاثیر جهانی شدن برآموزش عالی ایران تالیف: دکتر مهدی نورسینا (استاد دانشگاه)یاسر رزمی (کارشناس ارشد بازرگانی بین الملل)Link to publisher ادامه مطلب

The competency model based on artificial intelligence in digital marketing is very important, which aspects are discussed in this book.

عنوان: مدل شایستگی مبتنی بر هوش مصنوعی بر بازاریابی دیجیتال

تالیف: دکتر مهدی نورسینا (استاد دانشگاه)
مهندس فاطمه دوست محمدی

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Marketing strategy based on artificial intelligence has an effect on validation and product development. This issuse is discussed in this book.

عنوان: استراتژی بازاریابی مبتنی بر هوش مصنوعی و معتبرسازی و توسعه محصول

تالیف: دکتر مهدی نورسینا (استاد دانشگاه)

مهشید ایزدبخش (کارشناس ارشد مدیریت بازرگانی)

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In today´s world, the use of artificial intelligence in various organizations in increasingly expanding. In this book, the effect of using artificial intelligence in increasing purchase persuasion and establishing brand dependence is discussed.

عنوان: تاثیر هوش مصنوعی در تهیه و برند

تالیف: دکتر مهدی نورسینا (استاد دانشگاه)
مهدی نیازی تراش (کارشناس ارشد مدیریت بازرگانی)

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Academic migration is more than leaving home, it is a jouey between dreams and reality. In recent years, Turkey has become a leading destination for students seeking knowledge and opportunity. This book explores the strategies of marketing and student recruitment in turkish universities, revealing the challenges, prospects and promises of a brighter future.عنوان: بازاریابی و جذب متقاضیان تحصیل در ترکیه تالیف:دکتر مهدی نورسینا (استاد دانشگاه)سمیه صفری (کارشناس ارشد بازرگانی بین الملل) ادامه مطلب

Choosing sellers in social medias by custormers depends on various factors and to buy, customers go to social media sellers accordning to the marketing mix. In this book, the factors affecting the repeat purchase of customers from productsellers in cyberspace have been identified.

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Iran's carpet is one of the most original arts of the Iranian people, which has a special place in the culture of Iran and the world.

In recent years, the marketing and export of Iran's carpet has undergone many ups and downs.

In this book, factors such as prices, packaging, advertising, transportation, policies and regulations have been discussed and the strengths and weaknesses of marketing and export of Iran's carpets have been considered and examined as much as possible.

Today, only organizations have a good position in the field of competition, which have made the main axis of their activity to meet the demands of customers and meet their needs. The insurance industry is one of the most complex services, the nature of which is somewhat impossible to understand before being used by a customer. On the other hand, this form of services involves features such as trust and credibility, which are very difficult to assess before use. Due to facing a wide range of insurance companies, insurance policyholders sometimes hesitate in choosing the brand of insurance companies and have difficulty in distinguishing the difference between different companies. Therefore, current insurance companies can successfully manage their brand equity in today's competitive environment to solve the insurance policyholders' problems.انتشارات مژک ادامه مطلب

In today's world, the export and export power of a country is considered as the main factor involved in the economic progress of that country, and in the meantime, manufacturing companies can improve their export performance by increasing their marketing capabilities.This book conces with the effect of marketing capabilities on the export performance for dairy products. Marketing capabilities include product improvement capabilities, distribution capabilities, pricing capabilities and sales development capabilities. Each of these factors alone or collectively can affect the export performance of the company and its products, but the important point is that competitive strategles and exteal factors also interfere in this process, which is described in details in the book.http://mojak.ir/product/%d8%aa%d8%a7%d8%ab%db%8c%d8%b1-%d8%aa%d9%88%d8%a7%d9%86%d8%a7%db%8c%db%8c%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a8%d8%b1-%d8%b9%d9%85%d9%84%da%a9%d8%b1/ ادامه مطلب

In inteational trade and export, initiatives in negotiation, including negotiation skills and market intelligence, are very important factors in the success of companies. Also, promotion of initiatives in product development, sales promotion, distribution and after-sales services increases bargaining power. And it can affect export performance. These important topics are discussed in this book.http://mojak.ir/product/%d8%a7%d8%a8%d8%aa%da%a9%d8%a7%d8%b1%d9%87%d8%a7-%d8%af%d8%b1-%d9%85%d8%b0%d8%a7%da%a9%d8%b1%d9%87-%d9%88-%d9%82%d8%af%d8%b1%d8%aa-%da%86%d8%a7%d9%86%d9%87%d8%b2%d9%86%db%8c-%d8%a8%d8%b1/ ادامه مطلب

Customers Marketing of Green Food Products by Dr. Mehdi Noursina, Associate Professor & Seyedeh Sharmin Amir Hoseini To download book abstract please use This Link

Effective Strategies of Collecting Bank Receivables by Dr. Mehdi Noursina, Associate Professor & Mahya Karimnia To download book abstract please use This Link

AbstractThe purpose of this study was to identify and rank the factors affecting the attraction of tourists in the mountainous region of Tochal in north of Tehran. The research method is descriptive-survey and is applicable to the target. The statistical population of this research includes experts (faculty members and managers). According to the decision sampling plan, there are 10 of them, and customers and tourists who use the resort's resort area, whose number is unlimited, and with the help of the Cochran formula, the sample size is 384 people, and it is a simple random sampling Used. The Delphi questioaire was used to identify the factors and the researcher-made questioaire for ranking. Both of the validity of the questioaire were confirmed and its reliability was measured by Cronbach's alpha coefficient. In order to identify the influential factors, a Delphi-based identification test was conducted during two stages of screening and finally, the experts identified the criteria in the research background in three criteria and 18 sub-criteria influencing the attraction of tourists in the mountainous region of Resort, in three major criteria and 22 The subscales were consensus. Then, with the help of the information obtained from the questioaire provided to the tourists, with the second-order confirmatory factor analysis, the correlation coefficient of each factor was tested and these factors were ranked and the significance of each of the factors Rankings in orderادامه مطلب

كتاب:بازاريابي آنلاين زعفران ايراننويسنده:دكتر مهدي نورسينارضا غلام زاده فخفوريادامه مطلب

كتاب: بازاريابي آنلاين زعفران ايرانانتشارات موجكپیشگفتاردر طول تاریخ بازاریابی و استراتژیهای بازاریابی به شدت تحت تأثیر تکنولوژیها و فنآوریهای دوران خود بودهاند و در طول زمان از این فنآوریها درادامه مطلب