Impact of marketing abilities on export performance

In today's world, the export and export power of a country is considered as the main factor involved in the economic progress of that country, and in the meantime, manufacturing companies can improve their export performance by increasing their marketing capabilities.

This book concerns with the effect of marketing capabilities on the export performance for dairy products. Marketing capabilities include product improvement capabilities, distribution capabilities, pricing capabilities and sales development capabilities. Each of these factors alone or collectively can affect the export performance of the company and its products, but the important point is that competitive strategles and external factors also interfere in this process, which is described in details in the book.

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